Est. 1929
Three Generations of Fine Custom Jewelry
Every piece is shaped with trusted metals, hand-selected stones, and craftsmanship that doesn't cut corners. Made in-house, every detail considered, and every client treated as the only one.
Your Vision, Our Expertise
DISCOVER THE CUSTOM PROCESS
FOR THOSE WHO KNOW
It starts with a conversation. You share the vision and we handle every detail from there. Design, stone selection, and craftsmanship. All under one roof. All by hand.
INSIDE DEMIRJIAN
A closer look at the work behind the work.
OUR HERITAGE
THE ARTIST
"An unprecedented five consecutive AGTA Spectrum Awards (2002–2006)—widely regarded as the jewelry industry’s most prestigious honors, akin to the Academy Awards and Emmys—solidified Demirjian’s reputation as a master jeweler."
AGTA
"Garo Demirjian's exceptional craftsmanship garnered national attention when he was commissioned by Fender CEO to create two solid gold Stratocasters®—exemplifying the artistry that earned him widespread acclaim."
FENDER
"Drawing from a century-old family legacy, Demirjian creates more than just accessories—they're wearable works of art. True luxury lies in this perfect blend of exquisite craftsmanship and personal expression."
Luxury Lifestyle
Where It All Takes Shape
Step inside the workshop and see what shapes each piece, from the craft to the quiet details most never see.
Jewelry Education
How to Choose a Chain for Your Fine Jewelry
Most people buy a gold chain based on appearance alone — and regret it later. Broken links, weak clasps, hollow construction. The difference between a chain that lasts and one that doesn’t comes do...
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Best Metal for Fine Jewelry: White Gold, Platinum, or Silver
Platinum, white gold, and silver look identical, but one needs replating every few years, one lasts generations, and one tarnishes fast. Here's how to choose the right white metal for your ring.
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Why Your White Gold Jewelry is Turning Yellow
If your white gold ring is turning yellow, you're not looking at damage—you're seeing the natural gold alloy as its rhodium plating wears away. This shift happens to everyone who wears white gold d...
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