A unique, custom-designed ring by Demirjian, displaying intricate artistry and fine craftsmanship.

Demirjian Custom Jewelry

Est. 1929

Three Generations of Fine Custom Jewelry

Every piece is shaped with trusted metals, hand-selected stones, and craftsmanship that doesn't cut corners. Made in-house, every detail considered, and every client treated as the only one.

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Garo Demirjian sketching a ring on a piece of paper.

Your Vision, Our Expertise

DISCOVER THE CUSTOM PROCESS

FOR THOSE WHO KNOW

It starts with a conversation. You share the vision and we handle every detail from there. Design, stone selection, and craftsmanship. All under one roof. All by hand.

BEGIN A CONVERSATION

INSIDE DEMIRJIAN

A closer look at the work behind the work.

An artisan metalworker striking a metal plate to create a decorative pattern, highlighting the craftsmanship of handmade jewelry.

OUR HERITAGE

Close-up of a jewelry designer hand-sketching a detailed pearl ring concept using a precision mechanical pencil.

THE ARTIST

"Garo Demirjian's exceptional craftsmanship garnered national attention when he was commissioned by Fender CEO to create two solid gold Stratocasters®—exemplifying the artistry that earned him widespread acclaim."

FENDER

"An unprecedented five consecutive AGTA Spectrum Awards (2002-2006) solidified Demirjian's reputation as a master jeweler."

AGTA

"Drawing from a century-old family legacy, Demirjian creates more than just accessories—they're wearable works of art. True luxury lies in this perfect blend of exquisite craftsmanship and personal expression."

Luxury Lifestyle

The illuminated exterior sign for Demirjian, a luxury fine jeweler located near Scottsdale and Phoenix.

A jeweler reviewing a 3D custom ring design on a computer monitor with a client at one of the top Phoenix jewelry stores.

Where It All Takes Shape

Step inside the workshop and see what shapes each piece, from the craft to the quiet details most never see.

EXPLORE THE ATELIER

Gold ring design on paper with a hand holding a gold pen and a completed gold ring in the background.

Jewelry Education

Mar 18, 2026

White Gold vs Platinum: What’s the Difference?

Platinum, white gold, and silver look identical, but one needs replating every few years, one lasts generations, and one tarnishes fast. Here's how to choose the right white metal for your ring.